WORK EXPERIENCE
FCB Health
Group Copy Supervisor

• Iptacopan (Novartis) DTC campaign launch for IgAN, C3G, PNH, and aHUS

• Susvimo (Genentech) HCP and DTC campaign launch for nAMD

• Cibinqo (Pfizer), Kesimpta (Novartis), Andexxa (AstraZeneca), Actemra (Genentech)

• Managed a team of 4 creatives

Copy Supervisor

• Epclusa (Gilead) DTC & HCP campaign launch for hepatitis C

• Myrbetriq (Astellas) for overactive bladders

• Quilik (Romark), Uloric (Takeda), Uterine Fibroids DSA (AbbVie), & Mayzent (Novartis)

• Managed 2 copywriters

Senior Copywriter

• Xgeva (Amgen) campaign launch for bone metastases

• Prolia (Amgen) for postmenopausal osteoporosis

• Orilissa (AbbVie) for endometriosis

TBWA\WorldHealth
Copywriter

• Sovaldi and Harvoni (Gilead) launch campaigns for hepatitis C

• Enbrel (Pfizer) global campaign against competing biosimilars

SKILLS

• Concept Development, Creative Management, Client Services, Team-Builder, Leadership

• Fluent in English, Mandarin, and Taiwanese

AWARDS

• 2014 PM360 Pharma Choice Awards – Gold
  Sovaldi Direct Mail Campaign

• 2022 Brand Film Awards – Healthcare: Branded
  Epclusa C.U.R.E.